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New research reveals growing consumer preference for natural fibres as Woolmark launches Return to Real

New research reveals growing consumer preference for natural fibres as Woolmark launches Return to Real

Tech WoolmarkOctober 22, 2026 SYDNEY, Oct. 22, 2026 /PRNewswire/ -- As consumers become more selective about what they wear, new Ipsos research commissioned by Woolmark across the United States, France, Germany, Italy and China reveals a growing preference for natural fibres....

by Emily TurnerOctober 22, 2026
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